Economics (and, by extension, finance) has focused too much on quantitative methods and forgotten something important in the process:

We humans have evolved to be storytellers. The stories we tell each other bind us together as families, communities, nations, and religions. These narratives define what it means to be a mother, a German, or a Jewish person.

Shiller (2017). Robert J. Shiller, a Yale professor, won the 2013 Nobel Prize in Economic Sciences, which he shared with Eugene F. Fama and Lars Peter Hansen.